Yayoi's signature style is currently adorning 400 objects in a collaboration with the French luxury fashion house—but it is not clear how involved she is

Following his alliance with the British Museum, Yizan He has now secured global licensing rights to sell branded products in partnership with major art institutions worldwide

Deprived of visitors, the world’s most popular museum is striking deals with brands such as Uniqlo to reach international audiences online

Both have adopted marketing strategies more typical of luxury goods firms than artists. In 2009 we looked at their market history