A slick campaign of prominent ads for multiples by contemporary artists is being counted in London, New York and San Francisco

A introduction which examines the principles that underlie marketing and public relations and how they are applied

New director, Arnold Lehman, has raised the profile of America’s second largest museum in just one year by advertising

Elizabeth Addison, head of marketing and communications, uses weekly surveys and focus groups to build brand awareness

A guide to selling the modern museum