Immersive experiences
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Dutch duo DRIFT launches multi-sensory exhibition at The Shed, while Japanese-British collective Studio Swine’s presentation will go on show in Pace Gallery’s Burlington Gardens venue
An outgrowth of PaceX, the experiential art centre is the first in a series of planned venues that focus on the intersection of technology and art
New commercial venture aims to capitalise on the rise of immersive artworks by selling tickets rather than objects
Immersive experiences define the most popular contemporary exhibitions, but where does this leave the commercial art world?